I'm still trying to figure out what these souvenirs are all about. I received my first one earlier in the year. I "earned" it by logging a cache find on 10-10-10 and it was in honor of the 10th anniversary of geocaching. There was an attempt to set a record for the most cachers logging a find in a single day.
In recent weeks, Groundspeak has been rolling out souvenirs for each of the 50 U.S. states as well as a few international ones, and ones for special events. The state ones are being awarded retroactively, and I have been "awarded" souvenirs for caches found in Kentucky and Tennessee. Based on my caching history, I should be getting about 20 more state souvenirs soon.
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